At the heart of our mission is a commitment not only to modest fashion but to meaningful impact. For every abaya sold, we donate 10% of our profit to charities that directly support the Muslim community, with a special focus on those affected by crisis and conflict.

In particular, we prioritise aid to war-torn regions such as Gaza, where families are in urgent need of humanitarian support. By choosing to shop with us, you’re not just embracing elegance and modesty—you’re standing in solidarity with those in need.

Together, with every purchase, we make a difference.